You’ve Got The Vision, Let Me Help You Execute
Your company has developed a product that provides improved clinical outcomes, shorter procedural time, or maybe, even better, both!
Your company has made it this far -- through the multiple R&D iterations, the voice of customer feedback, the clinical science development, the regulatory submissions.
You’ve figured out how to consistently build the product. You are at or near FDA approval.
This is a launch you must get right. And you can absolutely get it right. I can help.
I know this feeling and the immense responsibility, as I’ve been in your position. I can help you drive a wildly successful commercialization, bringing much needed value to physicians and the patients they serve.
IT'S A MAJOR ACCOMPLISHMENT TO GET THIS FAR.
NOW THE FUN PART STARTS.
What we do
Our focus is on pre-commercial and early-stage commercial medical devices. We help sales leaders with commercial readiness in areas such as:
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Distribution strategy
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Evaluation of direct versus distributor options
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Strategic partner identification
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Deal design and implementation
Sales team administration
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Sales organization design
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Territory design
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Sales compensation design
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Creation of field business processes (credentialing, returns, trunk stock)
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Development of scalable Customer Service / Installation/ Field Service processes
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Expense policy
Sales analysis and reporting
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Creation of Key Performance Indicators
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Key data identification and frequency of reporting
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Leveraging Salesforce/ CRM
Commercial Launch Planning
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Segmentation and targeting
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Key Opinion Leader identification and development
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Positioning
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Messaging, presence at scientific sessions
Pricing and Contracting
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Establishing optimal pricing strategy and price floors
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Creation of sales contract templates, from evaluation to long-term deal
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Development of IDN and GPO strategy
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VAC content development
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Navigating the hospital capital landscape
Building a collaborative culture with other business functions
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Messaging alignment with Marketing
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LMR and FMR strategic planning
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Understanding reimbursement implications
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focusTight focus on pre-commercial and early stage commercial medical devices
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channel dynamicsExpert understanding of channel dynamics, including direct and indirect/partner channels to optimize market adoption and sales growth
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experience in building and leading global sales teamsDirect, extensive experience in building and leading global sales teams and the business of running a sales organization
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Building High-Functioning TeamsExperience developing and driving business acumen, competencies, and proficiency in your sales organization
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ActionableActionable outputs to help drive the success of your launch
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speed of commercialDeliver results at the “speed of commercial” with quick analysis and turn-around
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complexitiesNavigation through the complexities of the market, including medical device capital and disposables business models
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alignmentExperience driving alignment between sales, marketing, clinical science and other critical functions
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StrategicStrategic advice and tactical delivery
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FlexibleFlexible project or hourly-based engagements
FOUNDER OF ASCENDENT DEVICE STRATEGIES
FOUNDER
Kevin Mathews is the principal of Ascendant Device Strategies. He has spent his entire career in commercial roles in the medical device space, spanning a wide variety of devices that diagnose and treat patients in multiple medical subspecialities.
Most recently, Kevin was at Acutus Medical, a manufacturer of electrophysiology mapping and ablation products, where he ran global sales, including managing direct teams in the US and western Europe and managing a channel partner for central Europe, Africa, Southeast Asia, Japan, Australia, and South America.
